Your direct marketing relies upon personal data.
If you plan to market electronically, using email, text message or telephone, you need to gather and manage consent.
The relevance and personalisation you need in order to get your marketing messages opened by the recipient and read through to your call to action can only be achieved properly if your direct marketing is aligned with data protection principles and regulations.
Working within the regulations can actually pay dividends. it can make your direct marketing so much more effective.
Consent is valuable. How do you demonstrate how valuable it is to you?
Consent and preference management services from hotelDPO can help you make the most of your direct marketing opportunities.